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Back to Basics is a division of Graham Webb International, which is a subsidiary of the Wella Corporation. Based in Carlsbad, California, Graham Webb International markets quality professional salon products under four celebrated brands, including the ever-popular Back to Basics hair, bath and body care collection, the classic Graham Webb hair care line, the urban, edgy Head Games hair care line, and the fun, flirty collection of Bibo Cosmetics and Skincare. Available only through premier distributors and salons across the globe, Graham Webb maintains a fervent commitment to the most relevant and important needs of salons and stylists-from product development and education, to aiding in building their retail and service businesses, while providing today's fashion forward consumers with superior products that meet their ever-changing needs.
Diversion Information
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